CUSTOMTER NEED:

A company is the world’s largest cosmetics company, offering products in various cosmetics fields such as skin care, hair care/colour, sun protection, make up, perfume… It has a global presence with operations in more than 130 countries. It is also a precursor in aiming for sustainability, by 2025 all its activities must become carbon neutral and using only renewable energy. Packaging is also a big portion of that goal, IPS Lando is proud to help it achieving it.

CHALLENGE :

When it comes to sustainability, plastic is the main target. Along with L'Oréal Paris we aim to make all of our packaging solutions plastic free. We are always trying to find new designs, new material that will allow us to replace plastic based products by ecofriendly material while still protecting products.

SOLUTION:

Lando has developed its own products and own equipment to replace plastic with paper. Filling, wrapping can now be only paper based using IPS designs and special structures like our wrapping paper “origami style”. Our protective solutions offer the same protective performance, plastic free. Not only this helps reduce the number of Skus needed to fill/ wrap products, it also enhances the consumer opening experience and can become a powerful marketing tool.

RESULTS:

Replacing plastic products by paper products improves packing efficiency, it helps improving operational cost. Paper based packing material are easier to store compare to plastic such as bubble bags or inflatable cushion. 80% of consumer are stating that packaging using renewable and ecofriendly material is a key for a next purchase. Using only paper based solutions raised awareness towards sustainability and improve your brand recognition.